To tweet or not to tweet, that is the question for business leaders.I've heard some people say that Twitter is a waste of time. On the other side of the table, the opinion is vastly different. I will not go into the details of using Twitter as a strategy for online social networking to create business solutions. In my opinion, it is a simple decision. If you want to be a part of the conversation about your company or organizaiton, you should be using Twitter.
As the leader of a global business services firm, I tweet for a couple of reasons. First, I want to share my thoughts on topics related to our clients. As a result, I receive feedback that could be helpful to our clients. Second, I follow people who are actively involved in running businesses. Yes, you can learn from your peers. Overall, Twitter is a useful tool to achieve our goals at S4X. By the way, you can follow us at S4X on Twitter.
Are you using Twitter? How has is impacted your organization?
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