To tweet or not to tweet, that is the question for business leaders.
I've heard some people say that Twitter is a waste of time. On the other side of the table, the opinion is vastly different. I will not go into the details of using Twitter as a strategy for online social networking to create business solutions. In my opinion, it is a simple decision. If you want to be a part of the conversation about your company or organizaiton, you should be using Twitter.
As the leader of a global business services firm, I tweet for a couple of reasons. First, I want to share my thoughts on topics related to our clients. As a result, I receive feedback that could be helpful to our clients. Second, I follow people who are actively involved in running businesses. Yes, you can learn from your peers. Overall, Twitter is a useful tool to achieve our goals at S4X. By the way, you can follow us at S4X on Twitter.
Are you using Twitter? How has is impacted your organization?
The use of the correct words to convey your company's message is paramount. This is true whether you are crafting a blog post for online social networking or attending a meeting for one of your business networking groups.
We have started to use a new tool (thanks to my attorney - Dave Castor) to assist our clients with crafting a consistent message. Along with all the other tools on the market, we have found Wordle to be a simple tool for quick check up. Of course, we also utilize the Wordle program. In a world or exponential amounts of information, a consistent message is key. The image above is the most recent snapshot of our blog. We are happy to see that our focus areas are represented including clients, business consulting and international/global.
Have you used Wordle in the past? If not, you may be surprised by the results. What are you really saying to your clients and partners?
Shortly after I posted the post about our new division, I received an email from Twitter notifying me that "PlayPumps Intl (playpumps)" was now following me. I didn't know what to expect but I was pleasantly surprised. PlayPumps International is combining one of the joy's of being a child with the benefits of physics and good marketing.
According to their website, PlayPumps International’s mission is help improve the lives of children
and their families by providing easy access to clean drinking water,
enhancing public health, and offering play equipment to millions across
Africa.
This organization combines global education and business to solve one of the most serious global issues (not to discount the capital market issue). If you still don't think that online social networking can benefit your organization (for-profit or NGO), you are missing the proverbial boat.
"With the world in turmoil and doubt, the American people, faithful to the values that have always defined America's identity, have expressed with force their faith in progress and the future. At a time when we must face huge challenges together, your election has raised enormous hope in France, in Europe and beyond." - Nicolas Sarkozy, French President (Reuters)
As President-Elect, Barack Obama will become the first African-American President of the United States. With that being said, the focus should not be on his ethnicity. The focus should be on the goals of the campaign and how those goals will shape the future of the United States and with President-Elect Obama's global peers, our world.
The strategic implementation of President Elect Obama's campaign plan was the key to his campaign victory. His campaign stayed focused and did not stray when competitors tried to steer the focus away from the real issues. They utilized online social networking, virtual teams and other online communities to enable people from different ethnicties, religious beliefs and social-economic backgrounds to collaborate for a common cause.
In politics as in business, the great leaders surround themselves with solid advisors. As a leader, President-Elect Obama shifted paradigms by working with and being supported by Republicans including Senator Richard Lugar and former Secretary of State Colin Powell.
The future holds many unknowns for the United States. If President-Elect Barack Obama and his team operate during his term as they during his campaign, the United States will move in a positive direction. Additionally, we must remember that the actions of thousands of people contributed to the success of his campaign. Change will not happen just because Barack Obama is the President-Elect. Every American must continue to take action to make our country a better place.
What are you doing to impact your present and our future?
Making a virtual company work takes careful planning. The major components are relatively simple. Those being attorneys, accountants, C-Level executives and understanding your product.
What if you are an Indiana life science company looking to working with a South Africa life science company? Not only due you have cultural issues, you will also have different regulatory issues to manage. Additionally, how will you ensure the communications are seamless and real-time?
With regard to the communications, we are working with a client to utilize the online social networking infrastructure in a business social networking environment. The goal is to create a collaborative culture and decrease communication cost.
For the regulatory component, our client and partner, Safis Solutions provides excellent advice for ensuring compliance. Gretchen Bowker, Director of Regulatory Affairs and Compliance Services has a great article relating to virtual companies in the October 2008 Safis Solutions Newsletter.
How do you manage the components of your virtual business?
Much as been said about the economy and its issues. The major news outlets provide the high-level interviews and articles. I read those articles but rely on something more sensible - my peers, colleagues and close friends. How do we communicate? Online social networking sites and text messages.
I prefer Twitter and Facebook. For instance, I recently received an article about Citigroup divesting one of its divisions in India. The acquirer was Tata. The twist of the deal was a 9.5-year outsourcing contract for Tata from Citigroup. Definitely, a great win for Tata.
Via our online social networking, we have advised our clients and have gained several business formation projects in the last two weeks.
Have you learned to leverage the available technology at your fingertips?
In the past week, I have read several articles and participated in discussions with our clients on the topic of the "generational gap" in the business environment. The standard demographic trends related to the global workforce have been repeated time and again. It's time to be proactive in communicating the benefits of the differences and how finding ways to leverage them can benefit the individual and the company.
In a recent BusinessWeek article by Peter Cheese entitled Netting the Net Generation, he states "Word of mouth is still the strongest recruiting tool,...". I absolutely agree with Mr. Cheese's statements. Before the prevalence of technology in the business environment, word of mouth was an important method of deciding which were the "good" businesses. Today, online communities and online social networks are the new "word of mouth". Our clients find that working with the Gen Y's of the world help them to better understand how to leverage social networking word of mouth for the benefit of internal and external business development. Something simple like a podcast as a recruiting tool or having your team participate in a Corporate Blogging strategy similar to the folks at Compendium Blogware.
Before you are preparing to turn your strategic plan into strategic implementation, consider the following...have you accounted for the perceptions of the plan across all the generations represented in your team? What are the possible outcomes if you don't?
Remember, just because you tried something a few years ago and it didn't work, doesn't mean it will not work when it's attempted by the next generation with a different perspective and set of tools.
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To tweet or not to tweet, that is the question for business leaders.
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