In the past week, I have read several articles and participated in discussions with our clients on the topic of the "generational gap" in the business environment. The standard demographic trends related to the global workforce have been repeated time and again. It's time to be proactive in communicating the benefits of the differences and how finding ways to leverage them can benefit the individual and the company.
In a recent BusinessWeek article by Peter Cheese entitled Netting the Net Generation, he states "Word of mouth is still the strongest recruiting tool,...". I absolutely agree with Mr. Cheese's statements. Before the prevalence of technology in the business environment, word of mouth was an important method of deciding which were the "good" businesses. Today, online communities and online social networks are the new "word of mouth". Our clients find that working with the Gen Y's of the world help them to better understand how to leverage social networking word of mouth for the benefit of internal and external business development. Something simple like a podcast as a recruiting tool or having your team participate in a Corporate Blogging strategy similar to the folks at Compendium Blogware.
Before you are preparing to turn your strategic plan into strategic implementation, consider the following...have you accounted for the perceptions of the plan across all the generations represented in your team? What are the possible outcomes if you don't?
Remember, just because you tried something a few years ago and it didn't work, doesn't mean it will not work when it's attempted by the next generation with a different perspective and set of tools.
Be+Do+Solve
In a recent BusinessWeek article by Peter Cheese entitled Netting the Net Generation, he states "Word of mouth is still the strongest recruiting tool,...". I absolutely agree with Mr. Cheese's statements. Before the prevalence of technology in the business environment, word of mouth was an important method of deciding which were the "good" businesses. Today, online communities and online social networks are the new "word of mouth". Our clients find that working with the Gen Y's of the world help them to better understand how to leverage social networking word of mouth for the benefit of internal and external business development. Something simple like a podcast as a recruiting tool or having your team participate in a Corporate Blogging strategy similar to the folks at Compendium Blogware.
Before you are preparing to turn your strategic plan into strategic implementation, consider the following...have you accounted for the perceptions of the plan across all the generations represented in your team? What are the possible outcomes if you don't?
Remember, just because you tried something a few years ago and it didn't work, doesn't mean it will not work when it's attempted by the next generation with a different perspective and set of tools.
Be+Do+Solve
Powered by Compendium Blogware
Comments for Generational Gap can strengthen success